Blind engagement

Blind engagement

The automation of social media engagement by a company, rather than manual management. With large volumes of social media traffic for some businesses, it has become popular to use software to like, follow-back, or even thank individuals who interact with the business. This can have unintended consequences such as following malicious or bot accounts, and can be a poor look for public relations.

< Back to Glossary Terms

 

We will always respect your privacy. We will treat your personal details with the utmost care, and will never sell your information to any third parties. If you choose to receive occasional updates and advice on how to grow your business you can unsubscribe at any time. View our Privacy Policy here.