Pay-per-click (PPC)

Pay-per-click (PPC)

The payment structure of paid web search results, which sees advertising companies pay the advertiser (such as Google) for every click generated from an advertisement. This produces more value for an advertiser than pay-per-impression models. Prices are usually base don CPM (clicks per thousand displays).

< Back to Glossary Terms

 

We will always respect your privacy. We will treat your personal details with the utmost care, and will never sell your information to any third parties. If you choose to receive occasional updates and advice on how to grow your business you can unsubscribe at any time. View our Privacy Policy here.

Our cookies give you a great online experience and make our website work. We also use cookies to see how our website is used and help provide tailored online content. Please click "Accept" below to continue to experience the full functionality of our website.

Please click "Accept All Cookies" below to continue to experience the full functionality of our website.