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Our Story

On a train somewhere between New York and Boston in 2012, during a journey to an MIT business program Roubler’s founder, Andrew Northcott, realised that there was a much better way for businesses to manage their workforce and began planning a product that would fully automate HR functions on one seamless platform.

Andrew Northcott previously spent 12 years building one of Australia’s largest privately-owned labour hire and workforce management businesses, supplying thousands of people on a daily basis to businesses in Australia. The key to this success was some basic proprietary technology he built which entirely streamlined and automated some fragmented and administration intense functions. With the vision for Roubler in place, Andrew sold his labour hire business to devote his time, knowledge and understanding of managing large workforces to build a system which provided employers with the same operational efficiencies and benefits that he had seen in his business.

In October 2016, Ed Hinschen who had previously been the CEO of Andrew’s last business joined forces with Andrew again to grow Roubler internationally. Since then, the business has grown exponentially with thousands of employees across 8 countries using Roubler. The software is creating substantial efficiencies, benefits and cost savings for customers who have previously used outdated technology or multiple systems to achieve a less than satisfactory outcome.

What began as a basic, scheduling and payroll software platform has now expanded into an end-to-end cloud-based solution, operated by proven HR industry professionals in Australia, South Africa, Singapore, Hong Kong, the UK and Ireland, with New Zealand coming online soon.

Andrew and Ed are entirely focussed on building an enduring business that is continually innovating and pushing the industry norms for the long term. The road map ahead is an exciting one with improvements planned to make the platform even more robust and sophisticated and investment being driven into developing capability in artificial intelligence, machine learning and greater automation.

We can’t wait to see what the future holds.

Our Goal is simple.

We are going to change the way
the world manages its workforce.

I am incredibly excited about the future of Roubler. We are different. We are special.
I am excited to see what we look like in 2025 and 2050.

Andrew Northcott, Founder

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