The ‘branding’ of a company isn’t just about public relations or successful marketing to customers. It is also about pitching the business as a great place to work. Appealing to the best-of-the-best people to see your company as the place to be is not an easy task, and is definitely not just about remuneration or bonuses. Building a strong reputation as an employer comes from cultivating a positive culture, fostering engaged and enthusiastic employees, and demonstrating your business sees the workforce as more than the sum of its parts. All outward facing parts of the business (the website, social media, recruitment materials, etc.) should clearly and coherently advertise this message.
