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Manage your social media accounts to look great in the workplace

No matter if you’re applying for jobs or you want to look competent in your current position, it pays to keep your cool on social media. Even if you don’t use your accounts to conduct business, what you post on social can have a direct impact on your reputation and that of your company. Use the following tips to elevate your social media presence no matter the channels you use.


It’s a fact that your Facebook feed is the first place employers turn to if they want to get an idea of who you are before hiring.

If you want to make it more difficult for them to find you, change your Facebook name to a pseudonym – often, a combination of your first and middle names works well. Keep in mind that they’ll be able to find you if your account was made under the same email address as that on your resume, though.

Because of this, you should review your privacy settings to check that employers have a restricted view. Set certain posts to private if you don’t want your employer to see them. But bear in mind that your profile picture will still be visible; ensure you have something that’s workplace-ready.

Above all, follow your instincts. If you don’t want your grandparents to see it, don’t post it on Facebook.


Primarily, Twitter is used for political conversations and the like – although these can be fun, they can also land you in trouble if your employer reads up. Retweeting the news is okay; engaging in a charged debate is not.


The photo sharing platform makes it easy to hide your photos from a future employer. Simply set your account to private while you’re looking for a job, or remove your full name from your profile – you’ll be harder to find.


As one of the newest social platforms, there aren’t a lot of rules surrounding your use of Snapchat in the workplace. Most of the time, employers won’t be able to see what you share but, if you have a colleague or your boss on Snapchat, you may wish to filter what you post.

This means that if you’ve called in sick on Monday, you shouldn’t post your boozy weekend snaps. You never know who’s going to watch your stories, so be wary.

In general

No matter which platform you use, there are some general guidelines to follow.

  • Don’t complain about employers, whether you work for them now or in the past. This presents a bad view of you as an employee.
  • Don’t post anything illegal, including that one time you smoked weed in Amsterdam.
  • Don’t send an endless stream of selfies, as it could send the message that you’re self-absorbed.
  • Do post photos celebrating your achievements, whether that’s volunteering or helping out a mate.
  • Do post statuses about animals – these make you seem much more trustworthy and likeable.
  • Do establish your identity through posts about your activities – being seen as an active go-getter can work wonders in landing you that job.
  • Although you can’t be on your best behaviour all the time, ensure everything that makes it to social media presents you in a good light.

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