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Setting Your Café Up for Success

Running your own small business is no easy task. It’s more than a full time job – it becomes your life and requires constant attention, energy and effort in order to grow. You are the glue that holds it together and how well it works is often a testament to how hard you work.

Cafes make up a large portion of the small business sector, so today we are delving into how you can go above and beyond to make it the best it can possibly be.

Take care of your staff

This is arguably the most important thing you can do. A happy workplace is one that thrives on a strong support system, great training methods, quality working conditions and mutual respect. Tick all these boxes and the quality of your service will be unparalleled. Do this from day one so that the standard is set for any new staff member that begins after that. It’s also a good idea to make your employees aware of your business plan so that they feel included in the growth of the company and help you work towards it.

Set and maintain standards and protocols

Consistency, consistency, consistency. It’s important that you have well thought out processes in place to maintain a high quality of service that your customers can rely on. Find coffee that tastes great and make sure your staff know how to present it well. Make a point to serve fresh food and set a high standard for what is and isn’t acceptable to place in front of a customer. Having a set protocol for how things should be done makes it easy for your staff to follow, as they get into a routine and eventually learn how to provide high quality services like the back of their hand. It can be tough and not necessarily the cheapest way of going about it initially, but a reliable service is what keeps customers coming back and that’s what matters in the long run.

The customer IS always right

It’s a cliché, but it’s one that rings true. Chances are, for the first 6 months after your opening, your café won’t be very profitable. That’s why it’s imperative that you create a strong foundation of loyal customers that will continue coming back as your business grows and expands into bigger, better things. You can do this by offering an amazing service and providing special rewards that encourage them to return, such as a loyalty card. There’s a reason why so many businesses do it – it actually works!

Spend your money where it matters most

You run a café, so chances are that coffee is one of the biggest reasons that people drop in. This alone is why you should invest in good brewing machines and good beans. After all, coffee drinkers know what they like and won’t continue paying good money if the quality isn’t there. Of course, it’s necessary to balance this search for quality with being savvy with your budget. Make sure it’s within your budget and that you’re paying a reasonable price. Another great way to build your company is to invest in the surrounding community! By sponsoring local sport teams or community based charities, you will create positive change amongst the people who are potential customers. Being seen as a generous local business is invaluable to your reputation and eventual growth, so don’t be afraid to include community outreach in your budget.


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