{"id":12364,"date":"2020-07-10T15:28:57","date_gmt":"2020-07-10T05:28:57","guid":{"rendered":"https:\/\/roubler.com\/nz\/resources\/blog\/ai-drive-retail-success\/"},"modified":"2021-05-31T15:35:47","modified_gmt":"2021-05-31T05:35:47","slug":"ai-drive-retail-success","status":"publish","type":"post","link":"https:\/\/roubler.com\/nz\/resources\/blog\/ai-drive-retail-success\/","title":{"rendered":"The future is now: Five ways AI can drive retail success"},"content":{"rendered":"\n

Retailers of all sizes can take advantage of the latest artificial intelligence (AI) technologies to drive sales and make your business more resilient in these turbulent times, writes Dr Alan McCabe, Chief Technical Officer at Roubler.<\/em><\/p>\n\n\n\n

If we are to believe the hype, AI is on the brink of\ncompletely transforming the trajectory of life as we know it. It may seem like\nthe stuff of science fiction, but in reality AI is already thoroughly embedded\nin consumers\u2019 day-to-day lives. Whether it\u2019s face recognition on their mobile\nphone, the results of a quick online search, or an advertisement on social\nmedia, AI is already transforming the way your customers work, play and \u2013 most\nimportantly \u2013 spend their money.<\/p>\n\n\n\n

For many retailers, the idea of adopting new tech may still\nseem like tomorrow\u2019s problem, something to be dealt with once a little\nnormality has returned to the industry. In fact, today\u2019s challenges present an opportunity\nfor businesses to gain a competitive edge by embedding AI and machine learning\nto assist their recovery from the current crisis.<\/p>\n\n\n\n

Emerging technology is essential to bridging the gap between\nvirtual and physical sales channels. AI gives retailers newfound powers to create\na personalised customer experience, even when there is no actual human-to-human\ninteraction. This makes for highly compelling consumer interactions that will entice\nshoppers to buy more, more often.<\/p>\n\n\n\n

For retail employees the impact will be just as significant,\nwith AI heralding a new era of interconnection with fellow team members. As the\nshape of our workforces continues to evolve, AI will play a crucial role in reinforcing\nstaff loyalty and creating a more cohesive and inclusive company culture.<\/p>\n\n\n\n

In spite of this, many retailers are reluctant to invest\ntheir time and money into AI. Here are five reasons why intelligent technologies\nwill be key to business success in a post-COVID world.<\/p>\n\n\n\n

1.    \nRoster smarter, not harder<\/h2>\n\n\n\n

Creating a roster can be an arduous and inaccurate process, especially across multiple sites and teams. Roubler\u2019s smart roster<\/a> incorporates everything from award interpretations, to shift patterns, to staff availability, enabling managers to create a cost-effective roster in seconds \u2013 potentially saving thousands of dollars a year business-wide.<\/p>\n\n\n\n

AI can also\nbe used to optimise the rostering process even further, taking into account how\neffective a person is at sales, how likely they are to show up for work on\ntime, which team members they work best with, and more. Comprehensively understanding\nthese nuances is far beyond the brainpower of any human, but is where machine\nlearning excels. The result is a roster that provides the best possible combination\nof high-performing staff to drive sales.<\/p>\n\n\n\n

2.    \nMotivate your customers to buy<\/h2>\n\n\n\n

Marketing analytics is nothing new, but as online shopping reaches an all-time peak thanks to ongoing shifts in consumer behaviour, not to mention COVID-19<\/a>, it is now essential to truly understand the rich data available at your fingertips. With Google providing a wealth of analytics information for free, there\u2019s no excuse for not being intimately familiar with the ins and outs of your sales funnels to influence the buying decision.<\/p>\n\n\n\n

As well as providing you with invaluable insights, AI can create a uniquely tailored experience for your customers that encourages them to spend more. For example, advanced content personalisation<\/a> can help your website \u201clearn\u201d about a customer over time, and serve them relevant products accordingly. Amazon, of course, does this exceptionally well \u2013 but you don\u2019t have to be an online giant to take a sophisticated approach to personalised content. Tools like Uberflip<\/a> make it easy to create an engaging content experience and increase revenue.<\/p>\n\n\n\n

3.    \nFind the best people for your team<\/h2>\n\n\n\n

Finding the right staff is one of the biggest challenges in any business \u2013 as evidenced by the fact that the recruitment industry is now worth more than $15 billion. AI equips your HR team with the tools they need to find the perfect candidates and do away with agency fees for good. Traditional recruitment software is an excellent first step, as it helps filter out candidates for interview.<\/p>\n\n\n\n

The latest advanced algorithms take this idea to the next\nlevel by and measuring a candidate\u2019s aptitude, ability, culture fit and soft\nskills and making recommendations based on how likely they are to succeed in a role,\nand within the organisation they\u2019re applying to. This shifts the focus of the\nentire hiring process away from the job interview, towards understanding how\nwell a particular candidate will perform once they are actually in the job.<\/p>\n\n\n\n

4.    \nEngage your customers and team<\/h2>\n\n\n\n

Many retailers are already using AI-based chatbots on their websites to field customer enquiries and act as a first level of support. This is a powerful way to create cost savings<\/a> and generate sales by automatically answering customer queries at any time of the day or night, without having to roster on any staff. A well-designed chatbot will smoothly hand over more complex queries to a real human, creating a completely seamless experience for the consumer.<\/p>\n\n\n\n

Chatbots aren\u2019t just for your customers; they also have a\nsignificant part to play in improving staff engagement and ensuring new team\nmembers feel welcome. The conversational interface can empower staff to find the information they need,\nand can even make proactive recommendations such as buddying up employees with\ncolleagues who have similar interests, or simply helping them find the best\ndouble-shot latte in the local area.<\/p>\n\n\n\n

5.    \nUnderstand perceptions of your brand<\/h2>\n\n\n\n

The online realm is vast, making it difficult to understand\ncustomer perceptions across social media, online reviews, blogs, and the myriad\nother channels in the digital space. Even for the most well-resourced teams it\nis simply not possible to manually monitor every last online interaction and accurately\nmeasure the overarching sentiment towards your brand.<\/p>\n\n\n\n

AI-driven sentiment analysis is so powerful it has been used to sway election results, by gathering insights into constituents\u2019 perceptions of specific candidates or policies and allowing political parties to change their tactics accordingly. In retail is has just as much potential to transform outcomes by giving a business the competitive edge. Retailers can accurately gauge sentiment around a particular sale or product and adjust their campaigns or offerings in real-time to increase profits.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Retailers of all sizes can take advantage of the latest artificial intelligence (AI) technologies to drive sales and …<\/p>\n","protected":false},"author":44,"featured_media":12365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1006,892,887],"tags":[],"class_list":["post-12364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-covid-19","category-innovation-technology","category-business-management"],"yoast_head":"\nFive Ways AI Can Drive Retail Success Workforce Management Roubler<\/title>\n<meta name=\"description\" content=\"If we are to believe the hype, AI is transforming the trajectory of life as we know it. 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