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4 Tips for Running a Successful Café

There’s no question that running a small business is tough. It consumes your life as you become the heart and soul of the workplace and are ultimately responsible for everything. You set the benchmark.

A café is no exception to the rule, but there are a number of ways that you can help your business reach its full potential.

Treat your staff well

This cannot be emphasised enough—a capable workforce makes life so much easier for you as a business owner. Begin by offering comprehensive training from yourself if possible so you can demonstrate the standard expected. After that, maintain positive working conditions with ongoing support. If you show respect, they will return the favour. You should also keep your staff in the loop when it comes to your goals for the business, including the direction in which you want to go and how you plan on doing so. Inclusivity builds and maintains trust.

Set standards and implement procedures

It’s important that everything is consistent. Ensure you and your employees have a set routine and can always offer a high standard of service as a result. Find the best-tasting coffee and don’t even think about conceding on presentation, because even the finest details count! Remember that people who regularly drink coffee can always tell what’s good and what isn’t, so you can say goodbye to your customers if you opt for a low-quality option. If you also offer meals, serve it up to a consistently high standard and stubbornly refuse to give a customer anything that isn’t fresh. Running a café can be tough work but great food and coffee will quickly draw in the locals and build your reputation. To help put this all into motion, put thought into how you set up your shop with regard to ergonomics so that your staff can provide great, efficient service.

Reward your customers

Customers are cash. Many cafés don’t make a profit for the first six months after opening, so it’s important to build a strong and loyal customer base in order to generate sufficient cash flow. Beyond great coffee and quality service, this can be achieved by offering reward programs and special offers. Loyalty cards are an example of a common and effective way to encourage repeat customers; just ensure they are tough and stand out so that they aren’t forgotten at the back of a purse or wallet!

Invest where it matters

Quality beans and quality equipment should be a priority. If coffee is an essential part of what you offer, it should be one of the first things you put money into; that said, be market conscious, because smart purchasing can get you great prices on high quality goods. Another thing you should consider spending money on is the local community, as it will reach your target demographic and generate a positive image. Things like sporting teams, local charities and schools are great channels through which you can establish yourself as an integral part of the community.

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