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Buzz marketing

HR Glossary

Buzz marketing

A marketing technique that attempts to harness viral trends online to create a ‘buzz’ around their good or service. This might involve approaching social media influencers to showcase or review a product, or drip-feeding product teasers in internet marketing. This needs to be carefully managed to ensure the forum used to advertise the product is very much in line with the demographic and style of the platform being used.

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