Login icon Login
Phone icon +61 1300 833 137

Big Data

HR Glossary

Big Data

The analysis of significant volumes of data collected by a business. This is particularly data associated with people and their consumer behaviours. Loyalty cards are a major source of this data for many retailers. This helps the business design marketing and strategy around actual behaviour, rather than what people say they do, (as might be collected in a survey).

< Back to Glossary Terms

 

Let us help you get things started.

Call +61 1300 833 137 or

Request a demo

We’re here to help!
Tell us a bit about yourself, and we’ll be in touch asap to arrange your demo.
We will always respect your privacy. We will treat your personal details with the utmost care, and will never sell your information to any third parties. If you choose to receive occasional updates and advice on how to grow your business you can unsubscribe at any time. View our Privacy Policy here.
We will always respect your privacy. We will treat your personal details with the utmost care, and will never sell your information to any third parties. If you choose to receive occasional updates and advice on how to grow your business you can unsubscribe at any time. View our Privacy Policy here.