Promote learning and development initiatives through line management in the first instance and make professional development a visible component of the performance management process. If you have the means at your disposal, also consider using the organisation’s intranet to promote learning and development by: (a) having a dedicated learning and development portal; and (b) publicising the successes and achievements of staff members in the area of learning and development. For organisations without such systems, an office notice board, or even a rewards scheme for those employees who achieved the highest results in a training course are good initiatives to boost staff buy-in.