{"id":4499,"date":"2016-12-29T11:36:34","date_gmt":"2016-12-29T00:36:34","guid":{"rendered":"https:\/\/roubler.com\/au\/?p=4499"},"modified":"2018-08-22T10:05:06","modified_gmt":"2018-08-22T00:05:06","slug":"online-marketing-tools","status":"publish","type":"post","link":"https:\/\/roubler.com\/au\/resources\/blog\/online-marketing-tools\/","title":{"rendered":"Marketing Your Business Online: The Cheat Sheet"},"content":{"rendered":"

Congratulations! Reading this article is your first step to success. In this digital age, the amount of online marketing<\/a> tools and strategies available can seem overwhelming. Figuring out what to pick and how to use it can seem like a daunting task, but we\u2019ve done the research so you don\u2019t have to. Now all we need to do is narrow your focus, set a clear goal, and a small, upfront investment of your time.<\/p>\n

Cyberspace is expanding by the day, and it\u2019s easy to get lost among a sea of competitors. That\u2019s why it\u2019s important to target your strategy to a highly specific audience. Let\u2019s start by narrowing down who you really want to know about your business: who are your customers and what is your niche?<\/p>\n

Know Thy Customer<\/a><\/strong><\/h3>\n

If you don\u2019t know who your ideal customer is and what sets you apart from your competitors, your online marketing is going to waste. Why invest countless hours and dollars with little to no results?<\/p>\n

Think about who your clients are. Are they locals? Are you in a industry where affordability is paramount? When do your clients need you? When the plumbing bursts? What time do they generally make reservations?<\/p>\n

The options are endless! Now, grab a pen and paper, or open up a word document or the notes section of your phone (nope, don\u2019t just keep reading actually go and do it). Take a moment, take a breath, and write down everything you know about your target customer.<\/p>\n

Wonderful! Now keep that customer in mind for the rest of this post. Now you\u2019ve got a clear target for your online marketing tools, we need to determine the optimal strategy.<\/p>\n

Know Thy Niche<\/strong><\/h3>\n

Remember the vast sea of cyberspace we discussed earlier? Well, if you don\u2019t want it to swallow up your business, you\u2019re going to have to get clever about who<\/em> or how<\/em> you target. Here are some ideas to get you started:<\/p>\n

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  1. \n

    Target specific. <\/strong><\/h4>\n<\/li>\n<\/ol>\n

    Your business isn\u2019t going to work for every human on the planet, so there\u2019s no point wasting your resources on people who will never become customers. This is why it\u2019s important for your ads to reach specific people or groups. Carefully think about how to maximise the effectiveness of your ad by manipulating when it pops up in search engine results.<\/p>\n

    Here are some traits you can target:<\/p>\n